:root{
  --paper:#F3EFE6; --paper-2:#EAE2D2; --card:#FBF9F3;
  --ink:#23281F; --ink-soft:#54594C;
  --forest:#3E5145; --forest-deep:#2B3A31; --forest-tint:#DEE6DF;
  --brass:#A9793A; --brass-deep:#8A6329; --brass-tint:#EFDFBE;
  --line:rgba(35,40,31,0.14); --line-strong:rgba(35,40,31,0.28);
  --shadow:0 1px 2px rgba(35,40,31,0.06), 0 10px 28px -14px rgba(35,40,31,0.22);
  --radius-s:3px; --radius-m:7px; --radius-l:16px;
  --font-display:"Iowan Old Style","Palatino Linotype",Palatino,Georgia,"Times New Roman",serif;
  --font-body:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;
  --font-mono:ui-monospace,SFMono-Regular,Menlo,Consolas,"Liberation Mono",monospace;
  color-scheme:light;
}
@media (prefers-color-scheme: dark){
  :root{ --paper:#161A14; --paper-2:#1E2419; --card:#1C221B; --ink:#ECE6D6; --ink-soft:#B9B29C;
    --forest:#8FAE97; --forest-deep:#B7CBBB; --forest-tint:#26312A;
    --brass:#D6A85F; --brass-deep:#E8C287; --brass-tint:#3A2F1B;
    --line:rgba(236,230,214,0.14); --line-strong:rgba(236,230,214,0.26);
    --shadow:0 1px 2px rgba(0,0,0,0.35), 0 10px 28px -14px rgba(0,0,0,0.6); color-scheme:dark; }
}
:root[data-theme="dark"]{ --paper:#161A14; --paper-2:#1E2419; --card:#1C221B; --ink:#ECE6D6; --ink-soft:#B9B29C;
  --forest:#8FAE97; --forest-deep:#B7CBBB; --forest-tint:#26312A;
  --brass:#D6A85F; --brass-deep:#E8C287; --brass-tint:#3A2F1B;
  --line:rgba(236,230,214,0.14); --line-strong:rgba(236,230,214,0.26);
  --shadow:0 1px 2px rgba(0,0,0,0.35), 0 10px 28px -14px rgba(0,0,0,0.6); color-scheme:dark; }
:root[data-theme="light"]{ --paper:#F3EFE6; --paper-2:#EAE2D2; --card:#FBF9F3; --ink:#23281F; --ink-soft:#54594C;
  --forest:#3E5145; --forest-deep:#2B3A31; --forest-tint:#DEE6DF;
  --brass:#A9793A; --brass-deep:#8A6329; --brass-tint:#EFDFBE;
  --line:rgba(35,40,31,0.14); --line-strong:rgba(35,40,31,0.28);
  --shadow:0 1px 2px rgba(35,40,31,0.06), 0 10px 28px -14px rgba(35,40,31,0.22); color-scheme:light; }

*{box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{margin:0; background:var(--paper); color:var(--ink); font-family:var(--font-body); line-height:1.55; font-size:16px; -webkit-font-smoothing:antialiased;}
h1,h2,h3,h4{font-family:var(--font-display); font-weight:600; text-wrap:balance; margin:0; color:var(--ink);}
p{margin:0;}
a{color:inherit; text-decoration:none;}
::selection{background:var(--brass-tint); color:var(--ink);}
:focus-visible{outline:2px solid var(--brass); outline-offset:2px;}
img{max-width:100%; display:block;}
button{font:inherit;}

.wrap{max-width:1120px; margin:0 auto; padding:0 24px;}
.narrow{max-width:760px; margin:0 auto; padding:0 24px;}

/* ---- header ---- */
.site-header{position:sticky; top:0; z-index:40; background:var(--paper); border-bottom:1px solid var(--line);}
.site-header .bar{display:flex; align-items:center; justify-content:space-between; padding:16px 24px; max-width:1120px; margin:0 auto; gap:16px;}
.brand{display:flex; align-items:center; gap:10px;}
.brand .word{font-family:var(--font-display); font-weight:600; font-size:1.15rem; color:var(--forest-deep); white-space:nowrap;}
nav.desktop-nav{display:flex; align-items:center; gap:22px;}
nav.desktop-nav a{font-size:13.5px; color:var(--ink-soft); font-weight:500; padding:6px 0; border-bottom:2px solid transparent;}
nav.desktop-nav a:hover, nav.desktop-nav a.active{color:var(--ink); border-bottom-color:var(--brass);}
.has-drop{position:relative;}
.has-drop > span{font-size:13.5px; color:var(--ink-soft); font-weight:500; cursor:pointer; display:inline-flex; align-items:center; gap:4px;}
.has-drop:hover > span, .has-drop:focus-within > span{color:var(--ink);}
.dropdown{position:absolute; top:100%; left:-14px; background:var(--card); border:1px solid var(--line); border-radius:var(--radius-m); box-shadow:var(--shadow); padding:8px; min-width:250px; display:none; flex-direction:column; gap:1px;}
.has-drop:hover .dropdown, .has-drop:focus-within .dropdown{display:flex;}
.dropdown a{font-size:13px; padding:9px 12px; border-radius:var(--radius-s); color:var(--ink-soft); display:block;}
.dropdown a:hover{background:var(--forest-tint); color:var(--ink);}
.header-right{display:flex; align-items:center; gap:14px;}
.header-cta{flex:0 0 auto; font-size:12.5px; font-weight:600; background:var(--forest-deep); color:var(--paper); padding:10px 18px; border-radius:3px; white-space:nowrap;}
.header-cta:hover{background:var(--forest);}
.social-icons{display:flex; gap:7px;}
.social-icons a{width:28px; height:28px; border-radius:50%; background:var(--forest-tint); color:var(--forest-deep); display:flex; align-items:center; justify-content:center; flex:0 0 auto;}
.social-icons a:hover{background:var(--brass-tint);}
.social-icons svg{width:14px; height:14px; stroke:currentColor; fill:none; stroke-width:1.6;}
.footer-bottom .social-icons a{background:rgba(243,239,230,.12); color:var(--paper);}
.footer-bottom .social-icons a:hover{background:var(--brass); color:var(--forest-deep);}
.burger{display:none;}
.burger summary{list-style:none; cursor:pointer; width:38px; height:38px; border-radius:8px; display:flex; align-items:center; justify-content:center; border:1px solid var(--line); flex:0 0 auto;}
.burger summary::-webkit-details-marker{display:none;}
.burger summary .ico span{display:block; width:16px; height:1.5px; background:var(--ink); margin:3.5px 0;}
.burger[open] summary .ico span:nth-child(1){transform:translateY(5px) rotate(45deg);}
.burger[open] summary .ico span:nth-child(2){opacity:0;}
.burger[open] summary .ico span:nth-child(3){transform:translateY(-5px) rotate(-45deg);}
.mobile-panel{padding:14px 24px 22px; border-top:1px solid var(--line); display:flex; flex-direction:column; gap:2px;}
.mobile-panel a, .mobile-panel summary{font-size:14.5px; padding:12px 4px; color:var(--ink); border-bottom:1px solid var(--line); display:block; cursor:pointer;}
.mobile-panel details summary::-webkit-details-marker{display:none;}
.mobile-sub{padding-left:14px; display:flex; flex-direction:column;}
.mobile-sub a{font-size:13.5px; color:var(--ink-soft); border-bottom:none; padding:9px 4px;}
.mobile-cta{margin-top:14px; text-align:center; background:var(--forest-deep); color:var(--paper); padding:12px; border-radius:6px; font-weight:600; font-size:13.5px;}
.mobile-social{display:flex; gap:10px; justify-content:center; margin-top:14px;}
@media (max-width:860px){
  nav.desktop-nav, .header-cta, .header-right .social-icons{display:none;}
  .burger{display:block;}
  .brand .word{font-size:.92rem;}
}
@media (max-width:360px){ .brand .word{font-size:.8rem;} }

/* ---- generic sections ---- */
section{padding:64px 24px;}
section.tight{padding:44px 24px;}
.alt{background:var(--paper-2);}
.eyebrow{font-family:var(--font-mono); font-size:11px; letter-spacing:.12em; text-transform:uppercase; color:var(--brass-deep); font-weight:600; margin-bottom:14px; display:flex; align-items:center; gap:9px;}
.eyebrow::before{content:""; width:20px; height:1px; background:var(--brass);}
.stack{display:flex; flex-direction:column; gap:16px;}
.btn{display:inline-flex; align-items:center; gap:8px; font-size:13.5px; font-weight:600; padding:12px 22px; border-radius:4px; border:1px solid transparent; cursor:pointer;}
.btn.lg{padding:15px 28px; font-size:14.5px;}
.btn.primary{background:var(--forest-deep); color:var(--paper);}
.btn.primary:hover{background:var(--forest);}
.btn.ghost{border-color:var(--forest-deep); color:var(--forest-deep); background:transparent;}
.btn.ghost:hover{background:var(--forest-tint);}
.btn.brass{background:var(--brass); color:var(--forest-deep);}
.btn.brass:hover{background:var(--brass-deep); color:var(--brass-tint);}
.cta-row{display:flex; gap:12px; flex-wrap:wrap; margin-top:8px;}
.trustline{display:flex; align-items:center; gap:10px; flex-wrap:wrap; margin-top:18px; font-size:12px; color:var(--ink-soft);}
.trustline b{color:var(--ink);}
.trustline img{width:22px; height:22px; flex:0 0 auto; object-fit:contain;}
.disclaimer{max-width:760px; background:var(--brass-tint); border-radius:var(--radius-m); padding:16px 20px; font-size:12.5px; color:var(--ink); line-height:1.6;}
.disclaimer b{color:var(--brass-deep);}

.photowrap{border-radius:var(--radius-l); overflow:hidden; box-shadow:var(--shadow);}
.photowrap img{width:100%; height:100%; object-fit:cover; display:block;}
.photowrap.hero{aspect-ratio:4/5;}
.photowrap.about{aspect-ratio:4/5;}

.hero{display:grid; grid-template-columns:1.05fr 1fr; gap:48px; align-items:center; padding-top:52px; padding-bottom:40px;}
@media (max-width:860px){.hero{grid-template-columns:1fr;}}
.hero h1{font-size:clamp(1.9rem,4vw,2.7rem); line-height:1.14; letter-spacing:-.01em;}
.hero p.sub{margin-top:16px; font-size:1.02rem; color:var(--ink-soft); max-width:54ch;}

.stats{display:grid; grid-template-columns:repeat(4,1fr); gap:1px; background:var(--line); border:1px solid var(--line); border-radius:var(--radius-m); overflow:hidden; max-width:1120px; margin:0 auto;}
@media (max-width:700px){.stats{grid-template-columns:1fr 1fr;}}
.stat{background:var(--card); padding:26px 18px; text-align:center;}
.stat b{display:block; font-family:var(--font-display); font-size:1.7rem; color:var(--forest-deep);}
.stat span{font-size:11.5px; color:var(--ink-soft); text-transform:uppercase; letter-spacing:.05em;}

.sec-h{max-width:640px; margin:0 auto 40px;}
.sec-h.left{margin:0 0 40px;}
.sec-h h2{font-size:clamp(1.5rem,3vw,2rem);}
.sec-h p{margin-top:12px; color:var(--ink-soft); font-size:1rem;}

.sgrid{max-width:1120px; margin:0 auto; display:grid; grid-template-columns:repeat(3,1fr); gap:16px;}
@media (max-width:860px){.sgrid{grid-template-columns:1fr 1fr;}}
@media (max-width:560px){.sgrid{grid-template-columns:1fr;}}
.scard{background:var(--card); border:1px solid var(--line); border-radius:var(--radius-m); padding:24px; display:flex; flex-direction:column; gap:10px; transition:transform .15s ease, box-shadow .15s ease;}
.scard:hover{transform:translateY(-2px); box-shadow:var(--shadow);}
.scard .ic{width:36px; height:36px; border-radius:10px; background:var(--forest-tint); display:flex; align-items:center; justify-content:center;}
.scard .ic svg{width:18px; height:18px; stroke:var(--forest-deep); fill:none; stroke-width:1.6;}
.scard h3{font-size:1.02rem;}
.scard p{font-size:12.5px; color:var(--ink-soft); line-height:1.55;}
.scard .l{font-size:12px; font-weight:700; color:var(--forest-deep); margin-top:4px;}

.split{max-width:1120px; margin:0 auto; display:grid; grid-template-columns:1fr 1fr; gap:52px; align-items:center;}
@media (max-width:860px){.split{grid-template-columns:1fr;}}

.steps{max-width:1120px; margin:0 auto; display:grid; grid-template-columns:repeat(4,1fr); gap:20px;}
@media (max-width:860px){.steps{grid-template-columns:1fr 1fr;}}
@media (max-width:560px){.steps{grid-template-columns:1fr;}}
.steps.s3{grid-template-columns:repeat(3,1fr);}
@media (max-width:700px){.steps.s3{grid-template-columns:1fr;}}
.step{padding:22px 6px; border-top:3px solid var(--brass);}
.step b{font-family:var(--font-mono); font-size:11px; color:var(--ink-soft);}
.step h4{font-size:1rem; margin:8px 0 8px;}
.step p{font-size:12.5px; color:var(--ink-soft); line-height:1.55;}

.feature{max-width:1120px; margin:0 auto; display:grid; grid-template-columns:1fr 1fr; gap:52px; align-items:center; padding:34px 0;}
@media (max-width:860px){.feature{grid-template-columns:1fr;}}
.feature .visual{display:flex; align-items:center; justify-content:center;}
.cover-real{max-width:270px; width:100%; border-radius:14px; box-shadow:var(--shadow);}
.feature .kicker{display:inline-block; font-size:10.5px; text-transform:uppercase; letter-spacing:.06em; font-weight:700; color:var(--brass-deep); background:var(--brass-tint); padding:5px 12px; border-radius:999px; margin-bottom:14px;}
.feature h3{font-size:1.7rem;}
.feature ul{margin:16px 0 0; padding-left:20px; color:var(--ink-soft); font-size:13.5px; line-height:1.85;}

/* ---- lead magnet (Lista Gratuita) ---- */
.leadmagnet{max-width:820px; margin:0 auto; background:var(--card); border:1px solid var(--line); border-radius:var(--radius-l); padding:40px; display:flex; gap:26px; align-items:flex-start;}
@media (max-width:600px){.leadmagnet{flex-direction:column; padding:28px;}}
.leadmagnet .lm-icon{width:58px; height:58px; border-radius:16px; background:var(--forest-tint); display:flex; align-items:center; justify-content:center; flex:0 0 auto;}
.leadmagnet .lm-icon svg{width:28px; height:28px; stroke:var(--forest-deep); fill:none; stroke-width:1.5;}
.free-badge{display:inline-block; background:var(--brass); color:var(--forest-deep); font-weight:800; font-size:12px; letter-spacing:.05em; text-transform:uppercase; padding:6px 14px; border-radius:999px; margin-bottom:12px;}
.leadmagnet h3{font-size:1.45rem;}
.leadmagnet p.lm-desc{color:var(--ink-soft); margin-top:10px; font-size:14px; line-height:1.6;}
.lm-benefits{margin:16px 0 0; padding:0; list-style:none; display:grid; gap:9px;}
.lm-benefits li{display:grid; grid-template-columns:18px 1fr; gap:10px; font-size:13.5px; color:var(--ink-soft); align-items:start;}
.lm-benefits li::before{content:"✓"; color:var(--forest-deep); font-weight:800;}

.rgrid{max-width:1120px; margin:0 auto; display:grid; grid-template-columns:repeat(3,1fr); gap:16px;}
@media (max-width:760px){.rgrid{grid-template-columns:1fr;}}

.pressgrid{max-width:1120px; margin:0 auto; display:grid; grid-template-columns:repeat(4,1fr); gap:16px;}
@media (max-width:860px){.pressgrid{grid-template-columns:1fr 1fr;}}
@media (max-width:560px){.pressgrid{grid-template-columns:1fr;}}
.presscard{background:var(--card); border:1px solid var(--line); border-radius:var(--radius-m); overflow:hidden; display:flex; flex-direction:column;}
.presscard .cover{aspect-ratio:3/4; background:var(--paper-2); overflow:hidden;}
.presscard .cover img{width:100%; height:100%; object-fit:cover; object-position:top;}
.presscard .name{font-size:10.5px; text-transform:uppercase; letter-spacing:.05em; color:var(--ink-soft); padding:14px 16px 2px; font-weight:700;}
.presscard .status{font-size:11.5px; color:var(--brass-deep); padding:2px 16px 16px;}
.presscard.ghost{border-style:dashed; align-items:center; justify-content:center; min-height:100%; opacity:.6;}
.presscard.ghost .cover{background:transparent;}

/* ---- social ---- */
.socialgrid{max-width:1120px; margin:0 auto; display:grid; grid-template-columns:repeat(3,1fr); gap:16px;}
@media (max-width:760px){.socialgrid{grid-template-columns:1fr;}}
.soccard{background:var(--card); border:1px solid var(--line); border-radius:var(--radius-m); padding:26px; display:flex; flex-direction:column; gap:12px;}
.soccard .top{display:flex; align-items:center; gap:12px;}
.soccard .icon{width:44px; height:44px; border-radius:12px; background:var(--forest-deep); color:var(--brass-tint); display:flex; align-items:center; justify-content:center; flex:0 0 auto;}
.soccard .icon svg{width:21px; height:21px; stroke:currentColor; fill:none; stroke-width:1.6;}
.soccard .handle{font-weight:700; font-size:.98rem;}
.soccard .followers{font-size:11.5px; color:var(--brass-deep); font-weight:700;}
.soccard .blurb{font-size:13px; color:var(--ink-soft); line-height:1.55;}
.soccard .btn{width:100%; justify-content:center; margin-top:2px;}

.tgrid{max-width:1120px; margin:0 auto; display:grid; grid-template-columns:repeat(3,1fr); gap:16px;}
@media (max-width:860px){.tgrid{grid-template-columns:1fr 1fr;}}
@media (max-width:560px){.tgrid{grid-template-columns:1fr;}}
.tcard{background:var(--card); border:1px solid var(--line); border-radius:var(--radius-m); padding:22px;}
.tcard .stars{color:var(--brass); font-size:12px; letter-spacing:2px;}
.tcard p{font-size:13px; color:var(--ink); margin-top:10px; line-height:1.55;}
.tcard .who{font-size:11.5px; color:var(--ink-soft); margin-top:14px; font-weight:600;}
.tcard .gr-link{display:inline-block; margin-top:10px; font-size:11px; color:var(--forest-deep); font-weight:600;}
.tcard .gr-link:hover{color:var(--brass-deep);}

.faq-group{max-width:760px; margin:0 auto 8px;}
.faq-group h3{font-size:.95rem; text-transform:uppercase; letter-spacing:.06em; color:var(--brass-deep); font-family:var(--font-body); font-weight:700; margin:32px 0 14px;}
.faq-group h3:first-child{margin-top:0;}
details.qa{border-top:1px solid var(--line); padding:16px 0;}
details.qa:last-child{border-bottom:1px solid var(--line);}
details.qa summary{list-style:none; cursor:pointer; display:flex; justify-content:space-between; align-items:center; gap:14px; font-weight:600; font-size:14.5px;}
details.qa summary::-webkit-details-marker{display:none;}
details.qa summary::after{content:"+"; font-family:var(--font-mono); color:var(--brass); font-size:18px; flex:0 0 auto;}
details.qa[open] summary::after{content:"–";}
details.qa p{margin-top:12px; font-size:13.5px; color:var(--ink-soft); line-height:1.6;}

.contact-grid{max-width:1120px; margin:0 auto; display:grid; grid-template-columns:1.1fr .9fr; gap:44px;}
@media (max-width:860px){.contact-grid{grid-template-columns:1fr;}}
form.contact-form{display:flex; flex-direction:column; gap:16px; background:var(--card); border:1px solid var(--line); border-radius:var(--radius-l); padding:28px;}
.field{display:flex; flex-direction:column; gap:6px;}
.field label{font-size:11.5px; text-transform:uppercase; letter-spacing:.05em; color:var(--ink-soft); font-weight:600;}
.field input, .field select, .field textarea{font:inherit; font-size:14px; padding:11px 13px; border:1px solid var(--line-strong); border-radius:6px; background:var(--paper); color:var(--ink);}
.field textarea{resize:vertical; min-height:90px;}
.side-card{background:var(--forest-tint); border-radius:var(--radius-l); padding:26px; display:flex; flex-direction:column; gap:16px;}
.side-row{display:flex; gap:12px; align-items:flex-start; font-size:13.5px;}
.side-row .ic{width:30px; height:30px; border-radius:8px; background:var(--card); display:flex; align-items:center; justify-content:center; flex:0 0 auto;}
.side-row .ic svg{width:15px; height:15px; stroke:var(--forest-deep); fill:none; stroke-width:1.6;}

.svc-hero{max-width:760px; margin:0 auto;}
.svc-hero .ic{width:44px; height:44px; border-radius:12px; background:var(--forest-tint); display:flex; align-items:center; justify-content:center; margin-bottom:16px;}
.svc-hero .ic svg{width:22px; height:22px; stroke:var(--forest-deep); fill:none; stroke-width:1.6;}
.compare{max-width:760px; margin:0 auto; display:grid; grid-template-columns:1fr 1fr; gap:16px;}
@media (max-width:600px){.compare{grid-template-columns:1fr;}}
.compare .col{background:var(--card); border:1px solid var(--line); border-radius:var(--radius-m); padding:20px;}
.compare .col h4{font-size:.95rem; margin-bottom:10px; color:var(--forest-deep);}
.compare .col.no h4{color:var(--brass-deep);}
.compare ul{margin:0; padding-left:18px; color:var(--ink-soft); font-size:13px; line-height:1.75;}
.plainlist{color:var(--ink-soft); line-height:1.85; padding-left:20px; margin:0; font-size:14px;}

.site-footer{background:var(--forest-deep); color:var(--paper); padding:56px 24px 26px;}
.footer-top{max-width:1120px; margin:0 auto; display:grid; grid-template-columns:1.4fr repeat(4,1fr); gap:28px;}
@media (max-width:860px){.footer-top{grid-template-columns:1fr 1fr;}}
@media (max-width:520px){.footer-top{grid-template-columns:1fr;}}
.footer-top .word{font-family:var(--font-display); font-size:1.15rem; color:var(--paper);}
.footer-top .tag{font-size:12.5px; color:rgba(243,239,230,.65); margin-top:10px; max-width:26ch;}
.footer-top h5{font-size:10.5px; text-transform:uppercase; letter-spacing:.06em; color:var(--brass); margin-bottom:12px; font-weight:700;}
.footer-top a, .footer-top span.inert{display:block; font-size:12.5px; color:rgba(243,239,230,.78); margin-bottom:9px;}
.footer-top a:hover{color:var(--brass);}
.footer-bottom{max-width:1120px; margin:34px auto 0; padding-top:22px; border-top:1px solid rgba(243,239,230,.15); display:flex; align-items:flex-start; gap:14px; flex-wrap:wrap;}
.footer-bottom img{width:26px; height:26px; flex:0 0 auto; object-fit:contain;}
.footer-bottom p{font-size:11px; color:rgba(243,239,230,.55); line-height:1.6; margin:0;}

.wa-float{position:fixed; bottom:22px; right:22px; z-index:50; display:flex; align-items:center; gap:9px; background:var(--forest-deep); color:var(--paper); padding:13px 18px 13px 13px; border-radius:999px; box-shadow:var(--shadow); font-size:13px; font-weight:600;}
.wa-float .ic{width:22px; height:22px; border-radius:50%; background:var(--brass); display:flex; align-items:center; justify-content:center;}
.wa-float .ic svg{width:12px; height:12px; fill:var(--forest-deep);}
@media (max-width:560px){.wa-float span.lbl{display:none;} .wa-float{padding:14px; border-radius:50%;}}
@media (prefers-reduced-motion: no-preference){ .wa-float{animation:wa-in .5s ease-out;} }
@keyframes wa-in{from{opacity:0; transform:translateY(8px);} to{opacity:1; transform:translateY(0);}}

.proto-note{max-width:760px; margin:0 auto 30px; background:var(--paper-2); border-left:2px solid var(--brass); border-radius:0 var(--radius-s) var(--radius-s) 0; padding:12px 18px; font-size:12px; color:var(--ink-soft); line-height:1.55;}

/* ---- utility ---- */
.visually-hidden{position:absolute; width:1px; height:1px; padding:0; margin:-1px; overflow:hidden; clip:rect(0,0,0,0); white-space:nowrap; border:0;}